😀 Welcome back to The Drinking Buddy Show. Starting off the new year with some new ideas.
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Digital marketer Mark Auyoung joins us from Costa Mesa, CA. I often have on entrepreneurs in the craft beverage space, but I wanted to start off 2021 with Mark to get his insights into a skill set that all entrepreneurs need – digital marketing. Mark has helped hundreds of small business people get their products and services online, using a data-driven process to grow brand awareness and conversion. If you’re running a business, or even just thinking of starting one in 2021, then you need to listen in.
01:39 Mark Auyoung's background
05:26 Why Digital Marketing?
09:58 Reviewing Drinking Buddy snacks
14:36 Mark's top digital marketing tips for 2021
18:38 Keyword research
22:10 Mark's second tip for 2021
24:12 Data literacy
27:37 Build and scale fallacy
28:40 Content and intent
33:47 Mark's final tip
5% ABV Truly Mango Hard Seltzer
Notes: Ripe, juicy mango with hints of coconut and pineapple.
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