😀 Welcome back to The Drinking Buddy Show. Bet you've never had this super popular Japanese beverage.
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Summary
Pro skater and entrepreneur Jason Rogers joins us on The Drinking Buddy Show to talk about his new beverage venture Yatta! We’ll talk about his unique childhood as a sponsored bmx bike rider and skateboarder that globetrotted while still in high school. We then discuss his stint at Hapa magazine, taking a leadership role at a skate shoe company, producing skater videos, and founding Autobahn, his performance skateboard wheel company. Then we chat about what inspired him to create America’s first chuhai company, Yatta!, and what his plans are for the future.
Learn More
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Timestamps
04:44 Writing for Hapa Magazine
06:05 Moving back to San Diego
08:26 Autobahn Wheel Company
09:54 Jason's first chuhai
12:48 Researching chuhai
16:34 Finding a korui shochu maker
17:49 Franzia family reaches out
19:49 Creation of Yatta! brand name
20:45 The future of Yatta! Beverage Co.
21:47 Overseas expansion
24:18 Current Lineup
30:15 Availability and distribution of Yatta!
Links
Stephen Lyman (Shochu Danji) on Instagram
